Communication

ZURICH, JAN 25, 2017

Short Introduction

Sandra Thier

HOST WORLDWEBFORUM/COMMUNICATION ZURICH

14:00

WELCOME ADDRESS & SHORT KEYNOTE

Dominique von Matt

Director of the Board at Jung von Matt, Zurich

14:10 

How to disrupt a 150-Year-Old Swiss Company in a Digital World?

PETE BLACKSHAW 

GLOBAL HEAD OF DIGITAL & SOCIAL MEDIA

14:35

Brands and Influencer: What stays, what changes?

 BORIS BOLZ

MANAGING DIRECTOR

14:55

How video is killing advertising as we know it

Bas Korsten

EXECUTIVE CREATIVE DIRECTOR AT J WALTER THOMPSON, AMSTERDAM

15:20

BREAK

15:45

The new immersive story canvas

MAILINE SWILDENS

DIRECTOR OF THE ZOO EMEA

16:10

6S Rules for Content

CURT SIMON HARLINGHAUSEN

Practice Lead for Business Transformation at Publicis, EMEA

16:35

GENERAL WRAP UP

17:00

APÉRO RICHE